pRET A Manger

Mobile App conceptual redesign| Hi Fidelity mockup

A playful, accessible, simple and empowering design that resonates with Pret a Manger's tone of voice and visuals. Follow a specific style, design idea and imagery

The iOS mobile app will target on-the-go, time-pressed millennials whom feel dejected in the mornings and struggle to decide what coffee to buy en route to Pret. To shortcut suitable suggestions, face-scanning mobile app detects mood and tailors specific mood-boosting food recommendations as well as local event offers to improve the overall state of mind. It supports millennials to take on a balanced day effortlessly in a transformed positive mindset. It offers a more informative, entertaining and streamlined on-the-go shopping experience.